BonChoix - Premium Beauty Box Just Launched!
New Online Store For High Street & Premium Brand Cosmetics Launches.
“People can purchase whenever they like, and they can select what to put in their box from the items available in our online store,” says BonChoix’s director Jan Peterson. “All that we ask is that they put at least five items into each box.”
Those who shop online for cosmetics but who would rather avoid bargain-basement websites should come to BonChoix, he says. A range of high street brands will be appearing soon, among them Maybelline, MaxFactor, L’Oreal, Rimmel and Revlon.
“Although we sell premium brands such as Cargo, Urban Decay, YBF and OPI, we can afford to charge less than high street stores because we have lower overheads.”
Market research indicates that many online shoppers are put off by charges for deliveries and returns, and other hidden costs.
“We’re aware of that,” Mr Peterson says. “It’s why we offer free delivery to UK addresses, and why our prices are shown inclusive of VAT. And if you need to return products, we’ll pay the postage for that as well.”
The British are among the biggest online shoppers in the world, with more than a third of them purchasing beauty and personal care products online, and BonChoix sees exciting possibilities for the future.
“We do have plans to explore the market for male cosmetics and fragrances, but for now we’re concentrating on the female side. We also offer special pre-selected boxes for those who don’t know much about cosmetics or for those who don’t have time to wade through hundreds of products.”
BonChoix is not just another beauty box company.
“The traditional subscription beauty box is fine for people who don’t mind being told what they’ll be getting or prefer the element of surprise, but BonChoix gives the choice back to customers and releases them from the shackles of subscriptions.”
I went straight over to check BonChoix’s website out and its really easy to navigate around.
Clear menu tabs can be seen at the top and keeping your cursor over an option, especially over the "female cosmetics", three options will appear in a drop down menu.
You can build your own box, make your own kit or select one of BonChoix’s sets, the choice is yours.
Selecting either 5 to 8 items of your choice and also offering a non subscription, certainly does make BonChoix a premium feel to the beauty box industry without people having to pay extra for it! Its not just for the females, so keep an eye out when BonChoix launch male fragrances and cosmetics! Be one of the first to Check out BonChoix’s online premium beauty box store and have your cosmetics delivered straight to your door! X Neil.