Avon Anew Clinical Anti Wrinkle Smoothing Serum.

Boost your anti-aging skin care routine when incorporating the new Avon Anew Clinical Anti Wrinkle Smoothing Serum with 0.1% Pure Retinol. The new product is mentioned as an intensive at-home treatment that utilises Avon's exclusive science, which combines a dermatologist-trusted pure retinol with Oxa-Di-Acid that contributes to smoother skin and reducing fine lines and wrinkles. Recently launched in the UK i had to purchase to find out what the product feels like and how it performs in a skin care routine. Disclaimer: The links in black are not affiliated and are only used for you to find the product quicker.

The Avon Anew Clinical Anti Wrinkle Smoothing Serum 0.1% Pure Retinol is presented in sealed packaging to preserve the stability of the active and antioxidant ingredients, making sure they do not oxidise. The pump applicator delivers the perfect amount of the serum on application that presents itself as a non-watery serum (it doesn't run) but rather a lightweight lotion in texture. Gliding over the skin with ease, there is a slight fragrance detected, before it instantly absorbs into the skin leaving a soft and smooth base from the dimethicone's included. The full ingredients are as follows:
AQUA - Used in skincare to act as solvent and used to bind and form emulsions.
GLYCERIN - A humectant to that draws moisture to the skin and keeps it there.
ETHYLHEXYL ISONONANOATE - Emollient used in skin care products, while also helps to enhance the feel of a product.
OCTYLDODECANOL - Emollient and emulsifier that helps stop any formula from separating when using oil and water together.
DIMETHICONE - Popular to use in skin products to aid in application, it leaves skin feeling smooth and silky, whilst it is suggested that it can stop moisture loss from the barrier it creates on the skins surface.
HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER- Used as a gelling agent to improve a formulations texture, whilst also helping to stabilize it.
BUTYLENE GLYCOL - Used in products to condition the skin, whilst is also stops ingredients from sticking or clumping together and helps them spread out on application.
POLYMETHYL METHACRYLATE - Provides hydration and lubrication to a products formulation, while also it forms a film on the skins surface (like a dimethicone but it isn't).
TRISILOXANE - Known as a skin-conditioning ingredient, it also acts as an anti-foaming action to a formulation.
ISOHEXADECANE- Texture enhancer that gives a light silky-feeling to the skin, whilst also having some emollient properties.
ARGININE- Antioxidant that protects the skin from free radicals that can damage, whilst also helping to boost collagen production.
TRIOXAUNDECANEDIOIC ACID - Utilises a combination of lipophilic and hydrophilic functions, it offers exfoliating and anti-aging properties and is known as an oxa diacid.
PEG-100 STERATE - Acts as an emollient, an emulsifier and a moisturiser.
PHENOXYETHANOL - Used as a preservative to protect the formula of a product.
ETHYLENE BRASSYLATE - Used a fragrance ingredient (musk).
POLYSORBATE 60 - A thickening agent that is an oil-in-water emulsifier.
LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE - Known as an Antistatic Agent and stabilser used in formulations.
LAURETH-4 - Enhances the texture of a product and thickens and emulsifies a formulation.
PROPYLENE GLYCOL - Humectant that draws moisture to the skin while also helping active ingredients deliver deeper into the skin.
DISODIUM EDTA - Stabilises and preserves the formulation in the skin care product you use.
DIMETHICONOL - Helps the product spread on application, whilst it barrier helps to fill-in line and wrinkles temporarily.
POLYSORBATE 20 - Aids in mixing oil and water, whilst providing surfactant, emulsifier, and fragrance actions.
ASCORBIC ACID - Antioxidant (Vitamin C) that protects the skin from free radicals that can damage, it also soothes the skin and helps improve the signs of discolouration and aging.
BHT - Preservative used in formulations.
RETINOL - The gold-standard in skin care ingredients, this multitasks to help boost collagen and improve skin tone and texture.
AMMONIUM HYDROXIDE - Adjusts the pH of a product and benefits AHA/BHA ingredients used in a formula.
ACETYL TYROSINAMIDE - Supports collagen production.
STEARETH-20 - Soothing effect and acts as a surfactant, emulsifier, and fragrance ingredient.
TOCOPHERYL ACETATE - Antioxidant that helps to protect the skin, whilst also supporting the skins natural barrier function.
PALMITOYL TETRAPEPTIDE-7 - Synthetic peptide that helps to support the skin from damage.
IMIDAZOLIDINYL UREA - Preservative (antimicrobial) to keep your product from spoilage.

The Avon Anew Clinical Anti Wrinkle Smoothing Serum With 0.1 Pure Retinol states it can be used both morning and night, whilst some may experience slight sensitivity in which case it is suggested to use sparingly until your skin adjusts to this new product. I haven't experienced any side effects but i do think because i am a regular retinol user my skin has become tolerant overtime, it is always important when using any retinol (Vitamin A) to start using it slowly for you then to achieve the goal of applying it every day. I did experiment with the application and applied a hydrating serum before applying this product and found that sometimes the smoothing serum did greet me with the annoying pillage and balling off from the dimethicones in the formulation, but when applying a moisturiser or more importantly a sunscreen (always use SPF protection) over the top this didn't happen. I really do like this smoothing serum product because it offers a brighter complexion because of the mild exfoliation it provides, protection and support from the antioxidants and the peptide included, whilst you cant argue with the scientific research retinol provides and benefits the skin. Add the Avon Anew Clinical Anti Wrinkle Smoothing Serum With 0.1 Pure Retinol into your skin care routine to experience it for yourself, x Neil.